Free SEO Tools Or AT Least Mostly Free
We’ve checked them all or they are in the process of being checked. As long as there are things you can use the SEO tool for something at no charge, we may include it in this list even if there is a paid version.
We don’t knock anyone for trying to make a little money for the time they spent making a valuable SEO tool and to cover the expenses of making it available to use,
However, this page is intended to link to SEO tools that are mostly free for who can’t afford them and those who truly want to try them out before having to pay because of a limited budget.
If you know of SEO tools you think should be added to this list, don’t hesitate to contact us and suggest them. If there is a tool on here that is not free and we mistakenly added it, please let us know that as well.
More About These Free SEO Tools
On this page, I’m including mostly free SEO tools you can use to get an idea of how healthy your website is. Keep in mind that 3rd party SEO tools often don’t tell the whole story or even align with the actual factors Google uses to rank websites. A good example is “Domain Authority”. That is touted by a lot of SEO tools and by link builders as extremely important while Google does not use Domain Authority (DA) as a direct ranking factor in its search algorithms. That being said, these tools can help you get a picture of how well you are doing in certain areas of your SEO strategy and even help you improve on it. But, they are not a replacement for expert SEO services.
Free AI Tools
I will be adding more Free AI Tools soon, but only those that are truly helpful. There won’t be any tools listed here that offer to do all of your SEO or write all of your content for you. There are a lot of scammers out there that suddenly think they are programmers because they use Claude or another AI to write the code for them. And some of them are making claims about the apps they make that are absolutely false.
Don’t fall into the trap of thinking AI can do all of your SEO or write all of your content!
If you want to discuss AI Search Optimization, I’m a moderator of a subreddit, r/AI_SearchOptimization and I welcome you to join us there.
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Free SEO Tools by Category
If you like our page and want to encourage u to add more tools, please link to this page or share it on social media
Disclaimer: Links to third-party tools are provided for convenience and informational purposes only. We do not endorse, control, or take responsibility for these tools, their performance, or any outcomes resulting from their use. Use of third-party tools is subject to their own terms and policies.
SEO Tools For Website Performance
Essential for monitoring your site's presence in Google Search results, identifying crawl errors, and submitting sitemaps. Use it here.
Check your site’s performance based on Google’s key user experience metrics—loading speed, interactivity, and visual stability. This tool helps you spot issues that could hurt rankings and user engagement. Google Core Web Vitals Test
Analyzes your website's performance on both mobile and desktop devices, providing suggestions to improve speed and user experience. Google PageSpeed Insights
Analyzes your site's speed performance, offering actionable recommendations to enhance load times. Try it here.
Provides insights into your website's performance in Bing Search, including crawl issues and backlink data. Any business owner should be using these tools. Google isn't the only search engine and some AI search tools rely on Bing. More about it here.
An open-source, automated tool for improving the quality of web pages, focusing on performance, accessibility, and SEO. You need to be using the Chrome browser. You can find it in the Chrome menu under Other tools or use a shortcut to use to open it.
Windows/Linux:
Ctrl + Shift + IMac:
Cmd + Option + IOR Right-click > Inspect
A user-friendly tool that provides a detailed SEO audit, highlighting areas for improvement in on-page SEO, usability, and performance. Get it here.
Of the SEO tools that charge you money, this one gives you the most bang for your buck at $29/mo. (At the time of this comment) For instance, Ahrefs "Lite" version charges $129/mo.
Combines a website crawler with a data visualization engine, making it easier to understand technical SEO issues. Smallest plan is $13.29/mo at the time I wrote this. Compared to tools like Moz and Ahrefs, it's a bargain. Check it out here.
Provides detailed insights into your website's performance, including load times and optimization opportunities. Their Starter Plan is free. WebPageTest
Checks your website to see how it meets accessibility standards for the web. Website Accessibility Checker
Scan your site for dead or outdated links that can hurt SEO and user experience. This tool helps you find and fix broken internal and external links before they impact your rankings. Broken Link Checker
Disclaimer: Links to third-party tools are provided for convenience and informational purposes only. We do not endorse, control, or take responsibility for these tools, their performance, or any outcomes resulting from their use. Use of third-party tools is subject to their own terms and policies.
SEO Tools For Content & Keyword Research
A free tool from Google Ads that helps you discover new keywords and provides data on search volume and competition. You may have to sign up for Google Ads, but you do not have to buy ads in order to use this free tool from Google. Google Keyword Planner
Evaluate how easy your content is to read and understand. This tool analyzes sentence structure, word complexity, and overall flow to help you create content that’s clear, accessible, and more likely to convert. Readability Checker
Analyzes the popularity of top search queries in Google Search across various regions and languages. Very useful. If your traffic seems to be down, this will help you see if less people actually searching for those terms is the issue rather than a problem with your SEO. Google Trends
Quickly generate relevant questions and answers based on your topic or keyword. This tool helps you create useful, SEO-friendly FAQ sections that improve rankings, increase engagement, and target voice search queries more effectively. FAQ Generator
Create structured data markup for your FAQ content to help it qualify for rich results in Google. This tool adds the behind-the-scenes code that makes your FAQs more visible in search and easier for AI-driven platforms to understand. FAQ Schema Generator
Uncovers real user questions based on Google's "People Also Ask" results. Great for building topic clusters and content that answers actual search intent.
Link: AlsoAsked.com
Visualizes autocomplete queries in a mind-map format to help you discover long-tail keywords and common questions your audience asks. AnswerThePublic
Helps identify low-competition keywords by comparing SERP strength and highlighting opportunities smaller sites can realistically rank for.
Link: LowFruits.io
Gives you keyword suggestions, content ideas, and SEO difficulty scores. It’s not perfect, but the free version is surprisingly functional. UberSuggest
Pulls long-tail keyword ideas from Amazon, YouTube, eBay, and Google autocomplete. Great for uncovering niche or buyer-intent terms.
Link: KeywordToolDominator
Simple tool that gives keyword ideas, volume, and competition level with an easy interface. Handy for quick PPC keyword research too. WordStream
Free and fast keyword suggestion tool that taps into Google autocomplete and combines it with volume and CPC metrics. SEOReviewTools
Only works on the Chrome browser. Displays search volume and keyword ideas directly in Google SERPs. It’s a simple plugin that gives you on-the-spot keyword intel. If this link doesn't work, go to extensions/chrome store in your chrome menu and search for keyword surfer to install it. Keyword Surfer
Provides detailed insights into your website's performance, including load times and optimization opportunities. Their Starter Plan is free. WebPageTest
Scan your website to see how your internal links are structured. This tool helps you identify orphaned pages, overused anchors, and opportunities to improve SEO by strengthening your internal linking strategy. Internal Link Analyzer
Disclaimer: Links to third-party tools are provided for convenience and informational purposes only. We do not endorse, control, or take responsibility for these tools, their performance, or any outcomes resulting from their use. Use of third-party tools is subject to their own terms and policies.
SEO Tools For Competitor Research & Backlinks
Identify your top 5 organic competitors, analyze shared keywords, and assess backlink profiles. Offers country-specific insights and integrates with other SEO Review Tools for comprehensive analysis. Click here to use SEO Review Checker
See which competitors are running paid ads, what keywords they’re targeting, and how much they’re spending. This tool helps uncover gaps in your SEO strategy by revealing where others are paying to win clicks — so you can compete smarter, not harder. Paid Search Competitor Checker
Explore backlink profiles, domain authority, and spam scores. The free version provides limited but valuable insights into your site's and competitors' link structures. Moz Link Explorer
Analyze competitors’ SEO strategies, uncover their top-performing keywords, and examine backlink data. The free tier offers a glimpse into competitors' tactics. SpyFu
A BERT Score Calculator helps determine if your content "sounds natural" and conveys meaning clearly — the way Google’s algorithm might evaluate it. BERT Score Calculator
Provides keyword suggestions, backlink data, and competitive analysis. While the free version has limitations, it's useful for basic competitor insights. UberSuggest
A downloadable suite offering tools for backlink analysis, rank tracking, and competitor research. The free version allows limited usage but covers essential features. SEO PowerSuite
Gain insights into competitors' traffic sources, audience demographics, and engagement metrics. The free version provides a high-level overview of website performance. SimilarWeb
See which websites are linking to yours—or to your competitors. This tool helps you monitor backlinks, spot quality link opportunities, and build authority that boosts your rankings. Free Backlink Checker
Offers backlink data, keyword research, and site performance metrics. A valuable complement to Google Search Console for a broader view of your site's SEO health. Bing Webmaster Tools
Compare your site to competitors to see who’s ranking, what keywords they’re targeting, and where they’re getting backlinks. Use this insight to find gaps, spot opportunities, and strengthen your own SEO strategy. SEO Competitor Checker
Uncover competitors' top keywords, backlinks, and traffic sources. Provides a straightforward interface for quick competitor insights. Backlinko
Quickly see how your site stacks up against competitors. Find out what keywords they rank for and where their backlinks come from to guide your own SEO strategy. SEO Competitor Checker
Disclaimer: Links to third-party tools are provided for convenience and informational purposes only. We do not endorse, control, or take responsibility for these tools, their performance, or any outcomes resulting from their use. Use of third-party tools is subject to their own terms and policies.
AI SEO Tools
An all-in-one platform that combines AI-driven keyword research, content optimization, and real-time SEO scoring. It integrates with Google Search Console to identify keyword gaps and offers semantic SEO suggestions to align your content with AI search algorithms. SEO AI
Without all of the fluff and extras, this tool just lists the brands that it is aware of for a particular search query and location. Great for checking global results but particularly helpful when checking Local SEO Results. AI Brand Checker
Provides AI-powered content optimization by analyzing top-performing pages. It offers insights into ideal word counts, keyword usage, and content structure, helping you create content that resonates with both users and AI search engines. Surfer SEO
Utilizes AI to generate content briefs and optimize existing content. Frase identifies questions your audience is asking and helps you answer them effectively, increasing the chances of being featured in AI-generated search results. Frase
Focuses on technical SEO by automating on-page optimizations and providing real-time suggestions. It's particularly useful for ensuring your site's technical aspects are aligned with AI search requirements. Alli AI
Employs AI to analyze your content and compare it with competitors. It provides topic modeling and content scoring to ensure your content covers all necessary aspects, enhancing its relevance in AI search results. MarketMuse
Optimizes your business information across various platforms, ensuring consistency and accuracy. This is crucial for local SEO and increases the likelihood of your business being mentioned in AI-generated responses. Yext
An AI assistant within Semrush that offers personalized SEO recommendations. It analyzes your site's performance and suggests actionable steps to improve rankings, considering the nuances of AI search algorithms. Semrush Copilot
Monitors your site's presence in AI-generated search results, providing insights into how often and where your content appears. This helps in understanding and improving your visibility in AI search contexts. SERanking's AI Results Tracker
Compare your site to competitors to see who’s ranking, what keywords they’re targeting, and where they’re getting backlinks. Use this insight to find gaps, spot opportunities, and strengthen your own SEO strategy. SEO Competitor Checker
Uncover competitors' top keywords, backlinks, and traffic sources. Provides a straightforward interface for quick competitor insights. Backlinko
Quickly see how your site stacks up against competitors. Find out what keywords they rank for and where their backlinks come from to guide your own SEO strategy. SEO Competitor Checker
Is Your Brand Visible In AI Search?
Find out if your brand appears in AI-driven search results on platforms like ChatGPT, Perplexity, Bing AI, and more.
AI powers social media algorithms, smart devices, wearables, voice assistants, and Google uses AI to produce it’s search results. If you’re not mentioned, you’re leaving money on the table.
This tool is free to use
How the GPT Brand Checker Works
We built this tool to not produce all of the extra text that ChatGPT writes in when you ask it something. This just gives a list of the brands it associates with your search phrase and location. No advice, no fluff. Just a list to see if it is aware of your brand when people type your chosen question or search term.
- Pick a search term you would want your brand associated with in AI search. (Examples: Best Roofing company, or roofing companies)
- Choose a location, one of your service areas
- See if your brand is in the list it generates.
Did Your Brand Get Mentioned?
If it did, that’s a good sign you’re doing some things right. We can still help you increase your brand visibility.
If not, let’s fix that.
No sales pitch. No Slides. No Presentation. Just clear answers to your questions about boosting your visibility in AI search.
Get Your Free Report On Mentions Of
Your Brand in Multiple AI Search Tools
- ChatGPT
- Gemini
- Perplexity
- Claude
- Meta AI
- Microsoft Copilot
- Google AI Search
- Google AI Overviews
Do you know if your brand is recognized and being mentioned in these AI Search Tools?
Future-proof your brand. Besides just AI search tools Think about all of the smart devices and wearables, not to mention Google making huge advances in voice search. The Internet of Things is real.
We will do a deep dive into all of the top AI search tools and send you the results. Just fill out the form. The report is free.