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  1. Home
  2. SEO Blog by Chris McElroy

Search Everywhere Optimization Blog

Search Everywhere Optimization: Search is powered by AI now and being visible means more than just a blue link on Google. We know a lot of the places it pulls answers from. Get In The Way! Your brand needs to be visible no matter which platforms, devices, or tools your customers use.

Integrated Content Marketing: Publishing with Purpose. Using a multi-channel, multi-format strategy means getting the most out of your content while attracting new customers.

Conversion Rate Optimization: Ranking is Vanity. Sales is Sanity. Nothing else you do matters unless you convert visitors into customers.

Entity SEO: Introduce Yourself to AI-Powered Search. Clearly establishing the relationships between your name, your brand and your products or services.

Search Everywhere Optimization Blog logo design
Top Stories
How does Optimization For AI Search Results differ from just doing SEO?
Tale of 2 Brothers and Their Different Approaches to SEO
Should We Take Google’s Advice on Optimizing for AI Powered Search?
What Is An Integrated Content Marketing Strategy?
The Top Slot Monopoly: How Search Engine And Social Algorithms Crowd Out New Voices And Can AI Change That?
Are You Ready To Solve An SEO Emergency? Free Download
Infographic comparing sustainable SEO growth versus shortcut tactics
AI SEO

Tale of 2 Brothers and Their Different Approaches to SEO

This is the story of two fictional brothers, Evan and Drake. It is set around the year 6 AY2K. It had been 6 years since

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Chris McElroy SEO August 30, 2026
Illustration comparing proven SEO path with hype-driven AEO path
AI

Should We Take Google’s Advice on Optimizing for AI Powered Search?

Table of Contents I’m writing this post in response to all of the confusing information that is being passed around and advertised. People who are

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Chris McElroy SEO August 22, 2026
Conversion rate optimization FAQ illustrated infographic
CRO

Frequently Asked Questions About Conversion Rate Optimization

Are your website visitors subscribing, filling out forms, or buying your products and services? Not as much as you’d like them to? You’re not alone.

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Chris McElroy SEO June 13, 2026
Woman at her PC looking up and FAQ about AI search optimization
AI SEO

AI Search Optimization FAQ

I’ve been doing digital marketing and SEO for 30 years and I don’t remember a time where there was so much confusion over a topic

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Chris McElroy SEO March 16, 2026
Split image reflecting the comparison of GEO vs Traditional SEO
GEO

How does Optimization For AI Search Results differ from just doing SEO?

You don’t “rank” in AI search tools the same as you do in search engines. It’s not an ordered list that everyone sees exactly the

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Chris McElroy SEO February 2, 2026
AI brand mention tracking with global analytics
AI Tracking Tools

Tracking Brand Mentions In AI Search Tools And How It Really Works Or Doesn’t Work

I know a lot of people are trying to create tools that track brand mentions across the different AI search tools. I applaud their efforts

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Chris McElroy SEO January 20, 2026
google search vs ai search on the web graphic for a blogpost
SEO

The Top Slot Monopoly: How Search Engine And Social Algorithms Crowd Out New Voices And Can AI Change That?

The Top Slot Monopoly How Search Engine And Social Algorithms Crowd Out New Voices And Can AI Change That? What do I call the top

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Chris McElroy SEO September 14, 2025
Integrated Content Marketing Banner
Content Marketing

What Is An Integrated Content Marketing Strategy?

What Is Integrated Content Marketing? Integrated Content Marketing combines content clustering and content waterfall strategy, improving both on-page and off-page SEO. In addition to that,

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Chris McElroy SEO August 3, 2025
Woman having an SEO emergency
SEO

Are You Ready To Solve An SEO Emergency? Free Download

Your Rankings Just Vanished. Now What?! If your heart skips a beat when traffic suddenly plummets or your site disappears from Google, you’re not alone.

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Chris McElroy SEO June 7, 2025
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Strengthening your brand’s entity builds authority and trust, increasing citations.

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