Search Everywhere Optimization Blog

Search Everywhere Optimization: Search is powered by AI now and being visible means more than just a blue link on Google. We know a lot of the places it pulls answers from. Get In The Way! Your brand needs to be visible no matter which platforms, devices, or tools your customers use.

Integrated Content Marketing: Publishing with Purpose. Using a multi-channel, multi-format strategy means getting the most out of your content while attracting new customers.

Conversion Rate Optimization: Ranking is Vanity. Sales is Sanity. Nothing else you do matters unless you convert visitors into customers.

Entity SEO: Introduce Yourself to AI-Powered Search. Clearly establishing the relationships between your name, your brand and your products or services.

Tale of 2 Brothers and Their Different Approaches to SEO

This is the story of two fictional brothers, Evan and Drake. It is set around the year 6 AY2K. It had been 6 years since

Chris McElroy SEO August 30, 2026

Split image reflecting the comparison of GEO vs Traditional SEO

GEO

How does Optimization For AI Search Results differ from just doing SEO?

You don’t “rank” in AI search tools the same as you do in search engines. It’s not an ordered list that everyone sees exactly the

Chris McElroy SEO February 2, 2026

google search vs ai search on the web graphic for a blogpost

SEO

The Top Slot Monopoly: How Search Engine And Social Algorithms Crowd Out New Voices And Can AI Change That?

The Top Slot Monopoly How Search Engine And Social Algorithms Crowd Out New Voices And Can AI Change That? What do I call the top

Chris McElroy SEO September 14, 2025

SEO

Are You Ready To Solve An SEO Emergency? Free Download

Your Rankings Just Vanished. Now What?! If your heart skips a beat when traffic suddenly plummets or your site disappears from Google, you’re not alone.

Chris McElroy SEO June 7, 2025