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  1. Home
  2. SEO Blog by Chris McElroy
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Search Everywhere Optimization Blog

Search Everywhere Optimization: Search is powered by AI now and being visible means more than just a blue link on Google. We know a lot of the places it pulls answers from. Get In The Way! Your brand needs to be visible no matter which platforms, devices, or tools your customers use.

Integrated Content Marketing: Publishing with Purpose. Using a multi-channel, multi-format strategy means getting the most out of your content while attracting new customers.

Conversion Rate Optimization: Ranking is Vanity. Sales is Sanity. Nothing else you do matters unless you convert visitors into customers.

Entity SEO: Introduce Yourself to AI-Powered Search. Clearly establishing the relationships between your name, your brand and your products or services.

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Top Stories
Are You Ready To Solve An SEO Emergency? Free Download
The Top Slot Monopoly: How Search Engine And Social Algorithms Crowd Out New Voices And Can AI Change That?
Tracking Brand Mentions In AI Search Tools And How It Really Works Or Doesn’t Work
Tale of 2 Brothers and Their Different Approaches to SEO
Should We Take Google’s Advice on Optimizing for AI Powered Search?
How does Optimization For AI Search Results differ from just doing SEO?
Infographic comparing sustainable SEO growth versus shortcut tactics
AI SEO

Tale of 2 Brothers and Their Different Approaches to SEO

This is the story of two fictional brothers, Evan and Drake. It is set around the year 6 AY2K. It had been 6 years since

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Chris McElroy SEO August 30, 2026
Illustration comparing proven SEO path with hype-driven AEO path
AI

Should We Take Google’s Advice on Optimizing for AI Powered Search?

Table of Contents I’m writing this post in response to all of the confusing information that is being passed around and advertised. People who are

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Chris McElroy SEO August 22, 2026
Woman at her PC looking up and FAQ about AI search optimization
AI SEO

AI Search Optimization FAQ

I’ve been doing digital marketing and SEO for 30 years and I don’t remember a time where there was so much confusion over a topic

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Chris McElroy SEO March 16, 2026
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Strengthening your brand’s entity builds authority and trust, increasing citations.

Search Everywhere Optimization + Integrated Content Marketing

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